Branding photos and user-generated content (UGC) are essential elements in modern marketing strategies. Branding photos are professionally created images that showcase a brand’s personality and aesthetic. These photos are used on websites, social media platforms, and in advertising campaigns to create a visual representation of a brand. On the other hand, UGC is content created by users that features a brand or product. This content can include reviews, photos, videos, and social media posts. UGC is powerful because it provides authentic, user-generated perspectives on a brand or product, which can be more trustworthy than brand-created content.
