When Vessi reached out to collaborate on winter content for their waterproof slip-on shoes, I knew exactly how to capture that cozy winter vibe—even in Arizona. The key? An outdoor fireplace scene with my creative partner, Zayn.
Why Arizona Works for Winter Content
Arizona’s winter aesthetic is underrated. Our crisp mornings, outdoor living spaces, and mountain backdrops create that aspirational winter lifestyle brands love—without the harsh weather that complicates shoots.
The Fireplace Scene
For this Vessi campaign, I styled a cozy outdoor fireplace setting that perfectly showcased the slip-ons’ transition from adventure to relaxation. With Zayn beside the fire, the scene captured that “after the adventure” moment—when you want shoes that are both practical and comfortable enough to lounge in.
The setup included:
- Warm, golden-hour lighting enhancing the fireplace glow
- Lifestyle details like blankets and mugs for authentic winter atmosphere
- Close-ups of the Vessi slip-ons in a relaxed, lived-in context
- Zayn adding that pet-friendly lifestyle element brands seek
Why This Scene Works
The outdoor fireplace concept bridges Vessi’s key selling points: waterproof technology for adventures, plus the comfort and style for everyday winter moments. It’s aspirational yet achievable—the kind of content that makes viewers think, “I want that experience.”
Need authentic brand content that connects? Shalimar Studios creates lifestyle photography that tells your product’s story through real moments and Arizona’s stunning backdrops.
