Content Creation

Creating Content for Vessi’s New Backpack Launch: The Power of Repeat Client Relationships

March 11, 2024

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When Vessi reached out for content to support their new backpack launch, we knew exactly what to deliver. That’s the beauty of working with repeat clients—there’s an established trust, a clear understanding of brand aesthetic, and an efficiency that comes from knowing each other’s workflows.

For this project, we only needed to submit one photo. No elaborate production, no extensive shot list—just one compelling image that showcased the new backpack in an authentic Arizona setting. We headed out to the desert landscape just minutes from our Fountain Hills studio, where the natural textures and golden light provided the perfect backdrop for Vessi’s functional, adventure-ready design.

Why Repeat Clients Matter in Content Creation

Working with brands like Vessi over time creates a seamless content creation process. There’s no learning curve, no lengthy briefings—just efficient, high-quality work that aligns with their vision. We understand their brand voice, their target audience, and what resonates with their community.

These ongoing partnerships allow us to deliver impactful content quickly, whether it’s a single hero image or a full campaign shoot. The desert location, practically in our backyard, meant we could capture exactly what was needed without the overhead of elaborate logistics.

At Shalimar Studios, we value these long-term creative relationships. They allow us to focus on what matters most: creating stunning visuals that help brands connect with their audience.

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BEHIND THE LENS

ABOUT yasmin

I believe in real moments and chasing sunsets. In the kinds of images that remind you of the joy that can be found in the simplest of moments.

I believe in creating images that demand to be printed—framed in fine art materials and displayed as the heirlooms they're meant to become. My approach is both editorial and intimate, capturing not just faces but the emotional landscape of your life. Each portrait is thoughtfully composed to reveal your authentic story while honoring the beauty of the world around you. Your journey is extraordinary and entirely your own, and I'm here to preserve it with the artistry it deserves.

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