When Village Camp invited us to their Truckee property near Lake Tahoe, I knew this would be our most exciting collaboration yet. This marked our first Village Camp project, and two of my girlfriends joined us to explore the stunning Lake Tahoe area while creating content that showcases the property’s unique mountain charm.
Why Lake Tahoe for Pet-Friendly Content
The Lake Tahoe region offers something truly special for pet-friendly travel content—dramatic alpine scenery, four-season appeal, and endless outdoor activities. Village Camp Truckee sits perfectly positioned to capture all of this, offering luxury glamping with genuine pet-friendly hospitality in one of California’s most sought-after destinations.
Creating Content with Community
This shoot was different. Having my two friends join us added an authentic dimension to the content—real travelers, genuine reactions, and the kind of organic moments that resonate with audiences. We explored the property together, hiked nearby trails, discovered local spots around Lake Tahoe, and captured the experience from multiple perspectives.
This collaborative approach resulted in diverse content that showcases both the property and the broader Truckee-Tahoe experience, from cozy tent interiors to lakeside adventures and everything in between.
You can see the reel we created for them here.
What Makes Village Camp Truckee Special
Our content focused on capturing the property’s distinct alpine aesthetic and pet-friendly features. The Truckee location offers a different vibe from Village Camp’s Moab and Flagstaff properties—think mountain luxury with easy access to Lake Tahoe’s legendary outdoor recreation. We documented the spacious adventure cabin, the property’s natural setting among towering pines, and the countless ways guests and their dogs can experience the area.
The Evolution of Our Village Camp Partnership
Working with Village Camp across their properties—demonstrates the power of ongoing content partnerships. Each location has its own character, yet our content maintains brand consistency while highlighting regional distinctions. This kind of multi-property collaboration provides:
Strategic Brand Building: Cohesive visual storytelling that strengthens Village Camp’s position as the premier pet-friendly glamping destination across the West.
Geographic Reach: Content that appeals to different markets—desert seekers, mountain enthusiasts, and lake lovers—all within one brand family.
Authentic Storytelling: Established trust and understanding that allows us to capture genuine moments efficiently and effectively.
Capturing the Tahoe Experience
The Lake Tahoe area is a content creator’s dream. From alpine forests and crystal-clear waters to charming downtown Truckee and scenic mountain trails, the region offers endless visual opportunities. Our content captures not just the Village Camp property but the lifestyle and experience that comes with staying there—proximity to hiking, water activities, and mountain town culture.
Pet Travel in Mountain Destinations
Mountain destinations like Truckee present unique opportunities for pet-friendly content. The cooler temperatures, abundant trails, and outdoor-focused culture make these locations ideal for travelers with dogs. Properties that authentically showcase their pet amenities and local dog-friendly activities are positioned to capture this enthusiastic market segment.
Content Built for Multi-Platform Success
The Truckee shoot produced assets that work across all marketing channels—Instagram and TikTok reels showcasing the alpine setting and property experience, website galleries that drive direct bookings, email campaigns targeting adventure travelers, and partnership opportunities with outdoor and pet brands. Having multiple perspectives from our group created even richer, more diverse content options.
Why This Matters for Hospitality Brands
The pet travel market continues to expand, and properties in premiere destinations like Lake Tahoe that invest in authentic, high-quality content are winning. Travelers aren’t just looking for places that allow pets—they want to see the experience, understand the amenities, and feel confident their dogs are genuinely welcomed.
Our ongoing work with Village Camp demonstrates how strategic content partnerships create lasting value, build brand recognition across multiple locations, and connect with travelers in meaningful ways. Stay tuned for our content creation opportunity at their Flagstaff property!
Shalimar Studios specializes in content creation for hospitality brands throughout the West, with expertise in pet-friendly travel, adventure lifestyle imagery, and destination storytelling.
